I Despise Cold Calling

I hate it. Despise it. I LOATHE cold calling. Back in the beginning stages of my business, I was 21 and hungry (scratch that - starving). And did I mention I was ignorant?

I cold called because I had nothing better to do, no money and didn't know any better to think it was SCARY.

Now, I shudder at the thought of picking up the phone to call a stranger. Egh! Why would I want to?

I recently discovered a way to get prospects calling you. Calling you telling you that they like you, they want to work with you, and have decided to join your team. (Couldn't you IMAGINE? - it's glorious!)

Imagine never having to pay for a lead again.

Imagine the possibilites:

No harrassing your family and friends (unless you're into that sort of this)
No begging.
No lying or pushing.
No NFL (no friends left)...

This idea of marketing myself and self-branding came to me back in the Winter of 08 and I've been testing it out for several months.

It used to be called "Attraction Marketing" but I think "Attraction" is way overused and overplayed. I prefer calling it "Authentic Marketing" because that's exactly what it is!

Being true to yourself, being authentic and people will flock! Your authenticity will attract those who would NEVER be attracted to me. And that creates no risk of "competition."

People will like you for YOU. Your content. Your value that you add to the marketplace.

All while leveraging the most amazing systems on the internet today.

Imagine, never having to cold call or buy a lead again.

I'm sold.

http://mastermindaudio.thecardteacher.com


To Your Success!
Rachel Jackson
480-664-8090

P.S. More on AUTHENTIC MARKETING next week...stay tuned!

P.P.S. Shoot me an email (rachel@thecardteacher.com) if you like this blog and if you'd like to see me discussing any specific topics. Thanks!!