How are you? I hope you had a great weekend. Mine was wonderful, we had our co-breeders Bill & Dena in town to show two of their bulldogs at the Dog Show in Phoenix. It was wonderful being apart of that I can't wait to begin showing MY dogs.
Anyhow, there's a lot of talk going on about "building a list." In fact, when you search Google, there are 215,000,000 results for "build a list." WOW! Must be pretty important. (;
Building a list, a following, a plethora of subscribers is key if you want to be success in marketing any product, service or idea.
We look at the top income earners of our industry and one Common Denominator we can attribute to their success is they have consistently and predictably built a network of like-minded people that trusted them, liked them, and followed them.
Wouldn't you want to duplicate that?
There are many ways to begin building and expanding your network, both online and offline. Here are some great tips.
1. If you don't have a newsletter yet, start one. I use GetResponse, it's is a great web-based email marketing software for publishing newsletters and hosting your mailing lists.
It's much easier to use than Aweber and most affordable too. Sign up for GetResponse here. People always want to learn about topics of their interest.
2. Make sure there are plenty of places on your websites for people to subscribe. If you have a company-replicated website, then generate your own Lead Capture/Squeeze page like this one: http://7figure.thecardteacher.com
3. Ask for as little information as possible. Name & email, and maybe phone number.
4. Be forthright and persuasive with potential subscribers to what they will be gaining when they opt-in to your list.
5. Archive your past emails and link to them on your website, here is a great example: http://blog.thecardteacher.com
6. Don't be afraid to recommend other newsletters, products, trainers or services your readers could benefit from. They will appreciate it and thank you for being a wealth of knowledge. Recommended sites / newsletters may even return the favor and recommend your newsletter!
7. Create an ebook or audio that you will give away as incentive for people to sign up. I recorded a 45 minute interview with a 7-figure income earner recently and have generated dozens of leads in the last few weeks from offering that interview!
8. Start with your warm market list and create buzz from those individuals.
9. Allow reprinting of your content as long as your links/bio are still intact. I've seen many of my videos and blogs out there on the internet posted on sites I didn't even know exsisted! Whatever gets your word out...
10. Find hundreds or even thousands of relevant keywords with services like Wordtracker. and then promote your squeeze page using PPC (pay-per-click) advertising, such as Google Adwords, Yahoo Sponsored Search, MSN adCenter, and more.
Building your list and your network can take time but will pay off. The next time you launch a new product, a new service or have joined an opportunity - you can leverage that list to create immediate results!
See you at the TOP,
Rachel Jackson
"The Card Teacher"
P.S. If you're sick off all the rejection and paying for supposedly RED HOT leads, begging and pushing your friends and family, it's time to get off the cold calling train. It's time to take a step into the future! http://mastermindcourse.thecardteacher.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment